There are two main types of digital marketing, which need to be carried out to achieve successful dental search engine optimisation or dental SEO. Dental SEO is necessary for you to feature at the top of Google Search results lists for dental practices in the area. To do so, you need to carry out social media marketing and search engine marketing. Social media marketing involves promoting your dental practice on social media platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok. This is a great way of expanding your audience; however, the issue with social media marketing alone is that the audience on social media may not necessarily search for or need your services which is why it may be more difficult to convince the audience to take up your services or become a patient at your practice. Despite this setback, it is very important to put time and effort into social media marketing as it has many other advantages.
Search engine optimisation
Search engine marketing involves optimising your website for search engines. This involves showing Google that you are a quality website with the answers that prospective patients are looking for so that it lifts you to the top of the search results list for dental practices in your area. Many people type general search terms such as “dentist near me” or “best dental practice + location” when they find themselves in a dental emergency or looking to address their dental needs. To attract website traffic on Google, you have to be on the first page of the search results list; research has shown that 90% of internet users only click on links from the first page and ignore all the pages afterwards. From this 90%, most people will only click on the top 3 results on the search results list. To help you achieve a top position, there are different dental SEO techniques which need to be implemented.
You can pay for Google Ads for the top position on the page. Google Ads are the fastest way of attracting website traffic as you will be listed at the top of the search results; however, it is very expensive to maintain, especially on a long-term basis. It is ideal for those with a new dental practice who want to draw attention to themselves and build brand awareness.
Google My Business
Google My Business is an excellent tool for Dental SEO. It puts you on the map for dental practices in the area. The profile should be illustrated with contact details, information on the treatments and procedures that you have to offer and pictures of the practice itself. If you continue to optimise your profile, then this will boost your position in the search results list. You can reply to your feedback, take on constructive criticism and let your patients know that you are doing what you can to make sure you provide high-quality dental care and fantastic service, helping you on your way to becoming the best dental practice in the area. Speak to a digital dental marketing team today to find out more about the different dental SEO techniques that you can implement and how you can make your dental practice a success.